Digital content creation has emerged as one of the important development areas of the ICT industry. A world-class technological centre with top of the line equipment, facilities and resources, the DMC provide content producers world-class technologies for quality digital content creation. “Creative talents of local producers are well recognized by the industry worldwide. Unfortunately, expression of their creativity has been limited in many cases by availability of investment in equipments that will allow them to exploit their imagination. DMC provided a cost effective means for these producers to break through traditional filming or manual rendering into the new digital world, and transform their imagination into productions with unlimited potentials.”, said Dr. Krates Ng - Centre Manager of DMC. Dr. Ng brought with him years of experience in digital multimedia production and research.

Before joining the DMC, Dr. Ng was a senior lecturer at the Vocational Training Council’s Tsing Yi campus, spearheading the introduction of digital entertainment technologies in Hong Kong. He was a Director of Research and Development at Hong Kong’s leading entertainment production outfit, Centro Digital Pictures Ltd. which produced the blockbuster movie "Shaolin Soccer" (少林足球); and Assistant Professor of the School of Communication at Hong Kong Baptist University.

Create your professional production at DMC at only HK$9,500!

DMC features a broadcasting-grade blue-screen studio with High-Definition shooting and editing, latest surround sound technologies and a real-time virtual set system that allows you to shoot with virtually any background that you could imagine.

This total solution in shooting, editing and recording of video and sound is bundle with DMC’s motion graphics production for various digital contents. With 8 hours of video shooting at our chrome key studio, including technical support, 1 HD camera, 2 VTRs (HD & SD), live purpose audio suite, lighting system, video mixer, online editing panel, teleprompter, character generator and virtual set system*.

Plus: 24 hours of video editing with Avid NLE, 2 VTRs and 8 hours of multi-purpose audio suite and 10 labor hours of motion graphic production.

The package is ideal for many types of video productions, ranging from TV commercials, to music videos, to feature programmes and all productions that require outstanding quality.

To learn more about the Package, please call 3166 3788 for a free site visit and project analysis.

*virtual background excluded.

Digital Library at Cyberport iResource Centre

Readiness Multimedia Resource to benefit your creation at DMC. As a DMC user, you can reference the wide variety of licensed resources at the iResource Centre, including the latest digital multimedia content, repositories in the areas of sound, visual, image and design, international standards and specifications. You will also have up-to-the-minute access to the thousands of authors and publishers who have contributed their materials to the digital archive of the Centre which contains more than 600,000 multimedia content. For details, http://irc.cyberport.com.hk

DMC in Action

Technology Exchange

DMC signed Memorandum of Understanding (MOU)s with academia institutions

DMC signed a Memorandum of Understanding (MOU) with Hong Kong Baptist University. This represents DMC formed exchange partnership with HKBU to enhance systematic development of multimedia creative courses to fuel further development of the industry. http://www.hkbu.edu.hk/

Similar partnership arrangements are also being established with Caritas Information Technology Advancement Centre to ensure multimedia courses development supports industry demand through signing a Memorandum of Understanding (MOU). http://www.citac.edu.hk/

Exchange of visions and interests with Nicole and Norbert Corsino of N + N Corsino.

Nicole, the choreographer, and Norbert, once a mathematician, have a poetic and sensual approach to multimedia and their collaboration with engineers and computer specialists. "Topologies of the Instant - Digital Installation of N + N Corsino"is now exhibiting at the Hong Kong Museum of Art.

Dr Krates Ng of DMC, Nicole and Norbert Corsino of N + N Corsino and Dr Glan Thomas of IVE (Tsing Yi)

Business Matching

Cyberport signed a Memorandum of Understanding (MOU) with the Internet Professionals Association of Hong Kong and the ARC Research Studios, the research division of the Austrian Research Centers-ARC GmbH; on cooperation to strengthen collaboration in scientific and professional research, development, commercialization, exchange, education, and fostering of technology and business partnerships in the e-Entertainment arena between Europe and Asia.

The objective of the MOU is to establish a management framework for collaboration in a series of complementary projects related to the field of smart media, e-Entertainment, mobile entertainment, digital contents, games and other applications related developments.

Past Events

1. International ICT Expo 14-17 April 2004

Many visitors attended DMC’s presentation section at the International ICT Expo and were very much impressed with DMC’s facilities.

3D scanning presentation

DMC participated in the Cyberport booth at the ICT trade show of the year, the International ICT Expo held at the Hong Kong Convention & Exhibition Centre on April 14-17, 2004. DMC’s 3D Scanning system was exhibited and amazed many of the twenty-one thousand visitors who came to the event. A full-house audience was very much impressed by the DMC’s advance and robust facilities when they were introduced in the presentation session.

2. Digital Entertainment Leadership Forum 23 April 2004

Some of the world's leading experts in the field of digital multimedia graced the Digital Entertainment Leadership Forum (DELF), the biggest global gathering of the digital media industry held on Friday, 23 April 2004, at Hong Kong Cyberport. DELF featured a group of the world's most influential digital media experts from the US and Asia, including talents behind such major productions and hot games as "ANTZ", "Hero", "Indiana Jones", "Jurassic Park", "Shaolin Soccer", "Star Wars", "The Hulk", "The Suffering"; and attended by hundreds of participants who shared their visions and expertise.

Designed to nurture local IT and multimedia talents, DELF showcased exciting interstitial videos of Xbox game trailers and an interview with Ellen Poon, the heroine behind the movie, "Hero". Captivating panel discussions on animation, Designed to nurture local IT and multimedia talents, DELF showcased exciting interstitial videos of Xbox game trailers and an interview with Ellen Poon, the heroine behind the movie, "Hero". Captivating panel discussions on animation, visual effects and game design led by Hong Kong and overseas experts such as Robin King, John Chu, Garson Yu and Raman Hui were well received by the audience who also participated in exciting game challenges and lucky draw.

3. Global ICT Summit 11-15 May 2004

DMC provided and managed all audio/visual set up required for the one week renowned international Information and Communications Technology (ICT) event which took place at multiple locations in Cyberport, including recording materials and technical support for live video webcast to the world via RTHK on internet.

4. Web Care Award & Web Site Design Competition Award Presentation Ceremony 15 May 2004

Sponsored by Cyberport, the Cyberport Tenants Club organized a “Website Design Competition” with the aim to groom future IT talents in Hong Kong. A joint award presentation ceremony was held at House 1 of Broadway Cyberport on May 15, 2004 for the Competition together with iProA - Web Care Award 2004.

A full team of A/V technicians from DMC provided on-site support for audio and visual equipment setting, materials recording, system-control and showreel production for these events.

DMC in Media Coverage

1. Digital Media Centre featured in TVB8’s “New Products, New Horizon” (“新貨新天地”)

The Cyberport Digital Media Center was featured in a special edition of TVB8’s “New Products, New Horizons” on April 30, 2004. In this special feature, the infotainment program covered DMC’s advanced facilities like motion capture system and studio with virtual set system.

Moreover, Mr. Nicholas Yang, CEO of Hong Kong Cyberport Management Company Limited, shared his vision on new digital entertainment content creation in an interview.

2. Digital Media Centre Grand Opening

DMC’s Grand Opening Ceremony was officiated by Mr. John Tsang, the Secretary for Commerce, Industry and Technology of HKSAR.

“DMC helps Hong Kong’s creative industry march into Hollywood” ~ Hong Kong Economic Times.

“DMC determined to help Hong Kong’s creative industry to gain its spot in the world stage” ~ Hong Kong Economic Times.

“DMC adds momentum to local digital multimedia creativity” ~ Hong Kong Economic Times Supplement.

“DMC plays the leading role in transformation of Hong Kong’s creative industry” ~ E Zone.

“DMC, the most stylish and advanced multimedia production center in Hong Kong” ~ Ming Pao.

“ Digital Media Centre opening in Cyberport today will provide multimedia equipment and services for Hong Kong’s SMEs” ~ South China Morning Post.

“DMC offers the best and most cost effective playing field to Hong Kong’s creative industry for them to put on a good show” ~ Next Magazine.

“DMC improves the competitive edge of creative industry in Hong Kong” ~ PC Market.

“Establishment of DMC will enhance infrastructure, human resource, intellectual property, research and development, promotion and marketing (of e-entertainment)” – Hong Kong Economic Journal.

“DMC leads local creative industry to a new path” - PC Station.

“DMC provides the facilities to nurture local creative talents” – Tai Kun Pao.

“The virtual set facility of DMC provides virtual reality setting for creative production” – Wen Wei Pao.

“DMC has a wide array of leading-edge amenities for IT and creative industry professionals.” ~ China View

“A major milestone of Hong Kong’s ICT industry” .~ China News

“SMEs benefit from the services and facilities provided by Digital Media Centre ” ~ Sohuit News

”The opening of Digital Media Centre represents Hong Kong is ready for even greater success on the world stage of digital content creation!。~ IT News

Digital Media Centre at Hong Kong Cyberport Accelerates Digital Content Creation for SMBs ~ Yes Sky (Hyperlink: )

QQ.com

~ ZD Net

Technology Watch

At its Multimedia Lab, the Digital Media Centre offers motion capture services via their Visualeyez? VZ4000 Tracking System from PhoeniX Technologies Incorporated. The system is based on active-optical technology, and captures the 3D position of the subject as s/he goes through her/his motion. The system allows the capture of complete, real time, full-body motion of one or multiple characters for use in game development, special effects projects, virtually hosted TV programs, as well as various scientific research applications. It is the fastest active-optical, 3D real-time motion capture system currently available in the market with high accuracy. Processed data from the system can be exported in real-time to many industry standard animation and scientific applications, including Maya, 3D Studio Max, Visual3D, etc. Together with 3D Scanning, high performance workstations in the Multimedia Lab, content producers will enjoy creative freedom never experienced before.

Dr. Krates Ng has accepted an invitation to speak at the "Digital Technology Seminar" to be held at the Hong Kong Convention & Exhibition Center on 23 June, 2004. To learn more about how DMC can help filmmakers and content producers achieve top class productions cost effectively with state-of-the-art facilities.

For more details, http://www.hkfilmart.com/hkfilmart/indexms.htm

2. Phoenix TV to Feature the DMC

The DMC and will be featured in one of the “Trendy Guide” (“完全時尚手冊”) TV programs of Phoenix TV that will be broadcasted soon. Target audience of the program is the mass public around the world. “Trendy Guide” is a trendy program which covers the latest trends in different aspects, including fashion, design, IT and consumer products. The IT program is broadcasted every Wednesday night and mainly introduces new consumer products and covers technology features of lifestyle.

Copyright c 2004 Digital Media Center. A business unit of Hong Kong Cyberport Management Company Limited. All rights reserved. Products mentioned herein may be trademarks or registered trademarks of their respective companies.