About the Symposium
Mr. Hal Josephson, an international business development and marketing strategies expert with clients from North America to Down Under, will deliver his presentation that will change how you do business.

In today's complex and highly interdependent business environment, strategic business development and marketing techniques are a necessity in order to compete and survive. Since getting new customers and leveraging existing clients is mission critical to any company's survival and potential growth, implementing successful strategies can be a difference that makes THE difference.

Whether you are an individual service provider, a small business, or a large company, half the challenge is identifying and refining what works best. This presentation provides a unique perspective about how creative business development can be fostered and forged to grow your business. Come learn how to best identify, develop and continually cultivate effective biz/dev and marketing strategies that will work for you, your customers and your company.

From this presentation, you will learn how to better:

• Create Your Best Case Biz/Dev & Marketing Scenario
• Identify and Use Resources That Make "THE" Difference
• Source and Engage the Right Alliances and Partnerships

About the Speaker Hal Josephson is President of the San Francisco firm MediaSense Inc., specializing in strategic marketing planning, international business development consultation and project management services for high-tech industries for more than 20 years. His clients include: Apple, Motorola, IDG, KPMG, Australian Multimedia Enterprise, Ontario Media Development Corporation, NewMedia Magazine, Basex, Digital Club Network, InternetWire, WebMedia, TradeNZ, ReedMidem, SpiritUp!, Business Image Group, Infotech Canada, Australasian Access, iVistra, Career NZ, Virtual Spectator, and Penton Publishing. Hal has helped companies in Canada, Australia, New Zealand, the UK and China to find markets and business partners in the US and other countries. Conversely, Hal also counsels US firms who are interested in pursing business opportunities on the Pacific Rim. Hal has industry experience in software licensing, teleconferencing, computer gaming, satellite communications, cable television and broadcasting. In addition, he has specific expertise in international business development along with strategic and tactical marketing, plus a second career in large-scale event design, planning, program development, sponsorship cultivation and production management.

http://www.mediasense.org/

Some of Hal's achievements include:

• Builtevent infrastructure for NewMedia Magazine with key corporate sponsors including IBM, Intel, Microsoft, AT&T, SGI, LookSmart and Apple
• Created and developed strategic marketing and industry relations programs for IDG subsidiary with a specific focus on the re-launch of the $16M event Electronic Entertainment Expo (E3)
• Managed US$3.7M media event showcase in Motorola and generated an additional $2.5M in promotional sponsorship contributions from Silicon Graphics, and other high-tech companies

Hal is also participating in industry activities; such as;

• Board of Directors, Australian-American Chamber of Commerce
• Past President - International Interactive Communications Society (IICS) 
• Founding Board Member - International Teleconferencing Association (ITCA) 
• Vice Chair-Executive Board - Interactive Multimedia Association, (IMA) 
• Former Board member - MDG.Org. and Combined Media based in Toronto 
• Co-author of college reference text, Careers in Multimedia: Roles and Resources 
• Advisory Board Member – The Banff New Media Institute, Alberta Canada 
• Keynote speaker at national and international trade shows and conferences

Program Details

Date:	Wednesday, 13 September 2006
Time:	3:30PM - 5:45PM
Venue:	Function Room 1-3, Level 3 Cyberport 3 100 Cyberport Road, Hong Kong
Fee:	HK$150 (with round trip transportation from Admiralty) HK$100 (registered and settled payment before 8-Sep-06) 20% off (pay by VISA card, see payment method)

Agenda

3:30PM	Registration begins
4:00PM	Welcoming remarks Mr. Nick Yang, CEO, HKCMCL
4:05PM	Seminar: BizDev for Doers: Savvy Business Development for Smart Marketers Mr. Hal Josephson , President, MediaSense Inc. 5:05PM Questions and answers
5:20PM	Networking
5:45PM	Seminar ends

• VISA Card (NEW!! Promotion: 20% off any day before 13-Sep-06)
• Cheque
• Direct Bank-In

Transportation Information
All registered participants can enjoy free local shuttle bus service
Time: 3:15PM (leave Admiralty for Cyberport)
Time: 5:50PM (leave Cyberport for Admiralty)

Location:	Admiralty Entrance of Admiralty Centre (with Café de Coral right by the side)
	Cyberport Lobby of Cyberport 3 (on ground floor)

For details of public transportation, please click HERE.

Contact Us
For more information on the IncuTrain Symposium, please contact our enquiry hotline at (852) 3166 3900 or e-mail at training@cyberport.hk.